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A Very Chilli Blog — PICO stories

What's in a name?

PICO stories

Loads of people ask us why our brand is called PICO. What does it mean? Where does it come from? Why did we choose this word?  So here it is... The original plan was to use a word that didn't immediately link to a specific thought, whether it is a type of food, a region or a type of business. We wanted to build the entire meaning around the word ourselves. From scratch.  So we started looking out for words that didn't  have any immediate significance in India, but that could work well with our long term vision for the...

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